Erin Sing & Her Inspirational Journey to Success

Initially, I wanted to create a business that encapsulated how I see the communications industry – different, integrated and tangible; more than fluff, more than traditional media coverage, and something that can garner real change for a brand. I’ve always been an incredibly driven person who doesn’t switch off, so creating something that was ‘mine’ is something I believe has always been in my blood. However, I’d be lying if I didn’t say that the notion of flexibility wasn’t a factor in creating Modern Currency with my business partner. After many, many years working incredibly hard for other people, I wanted to pave my own path and create something that was mine and operated in a way that would enhance and fulfil my life; I’m a big believer in flexibility, kindness and inclusiveness in all aspects of life.  

Women and men supporting each other is one of the greatest things about business. Balance and inclusiveness is really key in my opinion. I don’t believe there should be a divide, that our differences make us weaker or that there are not enough seats at the table, and if we ever feel that way, regardless of gender, we need to step up and demand that we are given a seat. One of my mentors Justin Dry (founder of Vinomofo) has been incredibly supportive of my career pursuits, always offering welcomed advice and guidance, and is a positive example of how men and women can support each other to achieve amazing things.

In my industry, I’m surrounded by intelligent, creative and powerful women who are truly unstoppable. It’s a wonderful thing to be part of, and I’m reminded of this every day when I walk into our office.

3. Who is an inspirational woman you look up to and why?

Lisa Messenger and Maha Koraiem are two of them, but I could honestly list many, many more. Both Lisa and Maha have a refreshing approach to business and life; sharing the real side to their journeys, being unapologetic about their mistakes, not creating a false illusion of what their life is like on social media, and both champion women (and men) who they admire. I admire their resilience, their intelligence and above all their kindness – I feel it’s evident that everything they do comes from a place of genuine consideration.

“In my industry, I’m surrounded by intelligent, creative and powerful women who are truly unstoppable. It’s truly a wonderful thing to be part of, and I’m reminded of this every day when I walk into our office.”

4. How do you think we can create balance in business to create a better world?

One of my mentors, Justin Dry often says “step into the arena. It’s time, there’s room and you’ll be ok, I promise” - this is something I continually remind myself of. It’s powerful and accurate; we each have a voice, we each have a seat at the table and we each can make an impact. I think if every one of us remembers this, then there will be a greater balance in business between women and men, which in my opinion, can only strengthen the situation.

5. What does International Women’s Day mean to you?
It’s a celebration of women who have paved the way for us and a reminder for us to continue to pave the way for those who come after us.